The hub for
insights.
Culture marketing is how brands earn relevance inside the cultures, communities and fandoms their audiences actually live in — from anime and manga to music, sport, gaming and entertainment.
culture-marketing.com publishes independent culture marketing research and insights for brand decision-makers: representative survey data on fan cultures in Germany, community mechanics, brand fit by category and clear recommendations for turning cultural relevance into brand and business growth.
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02Cultureverse Insights Vol.1
THE AMBITION × IKAI ZERO × Appinio
How Anime & Manga became a billion-euro culture in Germany, which communities shape it, and where brands have a credible right to play.
- 1,200
- Respondents, 16–55
- €1.5BN
- Annual spending, 16–45
- 97%
- Gen Z & Millennials know a title
Culture Report Germany 2026/27
THE AMBITION × YouGov
Representative research into 28 cultural resonance fields in Germany, from music and sport to gaming, compared across generations.
- 28
- Cultural resonance fields
- 2,093 · 2,135
- Respondents · Wave 1 · Wave 2
- 18+
- Representative, Germany